“Life Happened Because I Turned The Pages”
There are a number of books I would recommend to be in the library of every Sales Engineer. Some of them are Pre-Sales specific, some deal with demos and presentations, and others are regular business books. Having these books in your library can only serve to make you a stronger, smarter and successful Pre-Sales Engineer. Although these are the English versions, many have been translated into other languages. Start reading!
The Sales Engineer Book Of The Month: SPARK
Annie Morgan, Courtney Lynch and Sean Lynch
A Spark is all about change. As an SE, the rate of change we see is amazing in terms of technology, organization, customers and almost everything else around us. Coping mechanisms like behavioural profiling, improve skills and good old fashioned patience can help – but wouldn’t it be nice to cause some change instead of react to it? That’s what Spark is all about, and it focuses as much as preparing yourself for change and then making it happen as it does about leading others.
I really liked this book. I was ready to write it off as another “self-help” piece of drivel, and instead it really challenged me to think about change and being a spark for friends, family and the thousands of SE’s we deal with every year.
Recommended for the SE Essential Reading Library.