“Life Happened Because I Turned The Pages”
There are a number of books I would recommend to be in the library of every Sales Engineer. Some of them are Pre-Sales specific, some deal with demos and presentations, and others are regular business books. Having these books in your library can only serve to make you a stronger, smarter and successful Pre-Sales Engineer. Although these are the English versions, many have been translated into other languages. Start reading!
The Sales Engineer Book Of The Month: Ask More Questions
There are many “Story” books out there, with my all-time favourite being Carmine Gallo’s The Storyteller’s Secret . Esther Choy and Let The Story Do the Work comes a very close second. I liked this book for several reasons – most notably because (unlike many of the ‘jump on the bandwagon” books out there), she focuses on the HOW of using stories in business situation, rather than the WHY. She does a fabulous job of categorizing audiences, providing story templates and giving real life examples that I found instantly relatable. A small section titled “How To Turn 97 Pages Of Data into Compelling Stories” pretty much summarizes the life of the more technical SE.
I highly recommend this book (it’s a $3 purchase here in the US) and am adding it to the essential list for my SE Library.
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