Mastering Technical Sales

Training and Consulting Services For Pre-Sales
Engineers and Management

The Demo Workshop

It’s a simple idea – bring a team of Sales Engineers together, plus their
current set of demos, presentations and whiteboard pitches. Share these
pitches with us beforehand so we can do our homework. Optionally add in a
representative from sales, product management and marketing.

We spend a couple of hours covering the Mastering Technical Sales Perfect
Pitch concepts and best practices of presenting for the Sales Engineer. Then
take the remainder of the day to deconstruct and rebuild those same demos,
presentations and whiteboards based on these best practices. You leave the
workshop with material you can use the very next day.

Feedback On The Book And The Workshops

"The best SE specific training I have received in my 20 year career"

" Uniquely geared to the Sales Engineering role"

"Tackles every aspect of a SE's life"

Mastering Technical Sales: 2nd Edition
NOW AVAILABLE ON THE KINDLE

We have added/changed over 40% of the content, including many new
case studies and tips. New chapters include “The Hybrid Sales Position”,
“Using the CRM System”, “Snap Demos”, “Effective Webcasts” and a
management chapter about “Running The Business With Metrics”

Mastering Technical Sales