Mastering Technical Sales

Consulting For Pre-Sales Engineers and
Sales Management

Mastering Technical Sales: 2nd Edition is now available on
Amazon.com as of September 2nd. We have added/changed over 40%
of the content, including many new case studies and tips. New
chapters include “
The Hybrid Sales Position”, “Using the CRM System”,
Snap Demos”, “Effective Webcasts” and a management chapter about
Running The Business With Metrics.
Feedback On The Book And The Workshops

" Uniquely geared to the Sales Engineering role"

"Tackles every aspect of a SE's life"
The Executive Summary

Mastering Technical Sales is a practical application of years of
sales experience in a high-technology environment. If you are the
person who goes along with the salesrep to "pitch" your solution to
a customer, then our services are intended for you and your sales
organization.

Your profession is called Pre-Sales, Sales Consulting, Sales
Engineering or even Solution Engineering. Yet you are the person
who has to link the technology solution to the business pain and
explain how it all works.
Mastering Technical Sales
Copyright 2006-08  Mastering Technical Sales. All Rights Reserved
New Content for January 2009


A Sales Engineer's New Year Resolutions for 2009

Managers Spotlight - Prima Donnas Gone Bad

Gestures - A Five-Step Process
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