| About Our Business Mastering Technical Sales started as a vision shared by Aron Bohlig and John Care back in 2000. Tired of struggling through yet another "sales" class and reading yet another sales book focused entirely upon Account Executives they thought "what if we wrote the definitive handbook for Sales Engineers?" From this thought a manuscript was created and "Mastering Technical Sales: The Sales Engineers Handbook" was published by Artech House in 2002. You can purchase the book through the merchant links on the right of the web page. The authors have just completed the Second Edition, published on September 5th, 2008. Sample Chapters from the 2nd Edition Chapter 4 : The RFP Process Chapter 6 : Successful Customer Engagement (Note this is the publishers format - not ours. It includes a full Table Of Contents and may cause some Adobe PDF download issues depending upon your browser) The Authors John Care is currently Managing Director of Mastering Technical Sales, having spent numerous years building world-class Sales Engineering organizations at companies such as Oracle, Sybase, Vantive, Clarify, HP, Business Objects and most recently Vice President and Area Manager of Pre-Sales at CA. John has a BSc with Honors in Chemical Engineering from Imperial College, London and is a contributing member of the MBA Advisory Council for the Fox Business School of Temple University, Philadelphia. He has been published in CIO, InfoWorld, Touchline and The Wall Street Journal. Aron Bohlig is currently Vice President of Technology Investment Banking at Credit Suisse First Boston in San Francisco where he is responsible for putting together the IPOs of hi-tech corporations. Prior to that he was Director of Vertical Product Management at Nortel. Aron holds BS degrees in both Information Technology and English from the University of Puget Sound, Washington and a MBA from Wharton. |
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