Mastering Technical Sales

Training and Consulting Services For Pre-
Sales Engineers and Sales Management

Mastering Technical Sales: 2nd Edition is now available on
Amazon.com and bn.com. We have added/changed over 40% of the
content, including many new case studies and tips. New chapters
include “The Hybrid Sales Position”, “Using the CRM System”, “Snap
Demos”, “Effective Webcasts” and a management chapter about
“Running The Business With Metrics”.

Feedback On The Book And The Workshops

"The best SE specific training I have received in my 20 year career"

" Uniquely geared to the Sales Engineering role"

"Tackles every aspect of a SE's life"

The Executive Summary

Mastering Technical Sales is a practical application of years of sales
experience in a high-technology environment. If you are the person
who goes along with the salesrep to "pitch" your solution to a
customer, then our services are intended for you and your sales
organization.

Your profession is called Pre-Sales, Sales Consulting, Sales
Engineering or even Solution Engineering. Yet you are the person who
has to link the technology solution to the business pain and explain
how it all works. The Pre-sales team is often the team of last resort in
a company - if no-one else will build/create/fix something, then the
Presales team does. These resources are intended for you!

Mastering Technical Sales