Mastering Technical Sales
Workshops, Seminars and Management
Consulting For Pre-Sales Engineers and
Sales Management
Mastering Technical Sales: 2nd Edition will be available on
Amazon.com starting August 31st. We have added/changed over 40%
of the content, including many new case studies and tips. New
chapters include “The Hybrid Sales Position”, “Using the CRM System”,
“Snap Demos”, “Effective Webcasts” and a management chapter about
“Running The Business With Metrics”.
Feedback On The Book And The Workshops
" Uniquely geared to the Sales Engineering role"
"Tackles every aspect of a SE's life"
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The Executive Summary
Mastering Technical Sales is a practical application of years of
sales experience in a high-technology environment. If you are the
person who goes along with the salesrep to "pitch" your solution to
a customer, then our services are intended for you and your sales
organization.
Your profession is called Pre-Sales, Sales Consulting, Sales
Engineering or even Solution Engineering. Yet you are the person
who has to link the technology solution to the business pain and
explain how it all works.
Mastering Technical Sales
Copyright 2006-08 Mastering Technical Sales. All Rights Reserved